RoadShow Marketing

What is a Roadshow

A roadshow is a series of presentations made in various locations leading up to an initial public offering (IPO). The roadshow is a sales pitch to potential investors by the underwriting firm and executive management team of the company about to go public.

Understanding a Road Show

A roadshow involves members of the investment firm who are underwriting or issuing the IPO whereby they travel around the country presenting the investment opportunity. The goal of the roadshow is to generate excitement and interest surrounding the company and its IPO. A successful road show is often critical to the success of the IPO.

The underwriters travel to introduce the IPO to institutional investors, analysts, fund managers of mutual funds and hedge funds to interest them in the security. The road show also provides an opportunity for the underwriters to introduce the company’s management and for investors to hear management’s vision and goals for the company. Most road shows stop include stops in Boston, Chicago, Los Angeles, and New York City.

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